April 03, 2024 by Natalie Alibrandi
The Perfect Blend of Science and Sensation
Nali Consulting Brews Up the Perfect Blend of Science and Sensation for Guide Dogs' "Make Every Cuppa Count" Campaign.
Nali Consulting, a hub of food science expertise with bases in the UK and the Netherlands, proudly announces its collaboration with Guide Dogs for the "Make Every Cuppa Count" campaign. Commissioned by the charity through PR agency 72 Point, Nali Consulting’s team curated an exquisite menu of tea and snack pairings designed to tantalise the taste buds and enrich the quintessential British tea experience.
The "Paw'fect Pairings" campaign thoughtfully crafted by our food scientists, pairs beloved tea varieties with complementary sweet and savoury treats. Highlights from the pairings include the zesty zing of lemon treats with Earl Grey, enhancing the tea's citrus notes, and the rich indulgence of dark chocolate with peppermint tea serving as a palate cleanser for spicy snacks. While the campaign's extensive media coverage, including features in the Daily Mail and The Express, shone a spotlight on these delectable duos, the contributions of Nali Consulting's team remained the unsung hero behind the science of these perfect matches.
This campaign not only brought together the joy of tea drinking with the mission of Guide Dogs but also served as a testament to Nali Consulting's commitment to elevating everyday experiences through scientific understanding. Although direct links to our website were amiss in the press, the impact of our work resonates through every sip and bite enjoyed by tea enthusiasts and supporters of Guide Dogs’ noble cause.
Date first published: April 3, 2024
Client / Agency: Guide Dogs / 72 Point
Publishers: Daily Mail, Express, The Mirror, The Sun, The Sun Ireland, Wales Online
Full Articles:
Daily Mail | Revealed: The perfect biscuit to have with a cup of tea chosen by food scientists
Express | I'm a tea expert - here's what biscuit you should never dunk in your cuppa
The Sun Ireland | Food scientists reveal the best flavours to pair with a cup of tea
Wales Online | Best snacks to pair with different varieties of tea, according to food scientists
Contributor at Nali Consulting: Natalie Alibrandi, Linkedin