We bring ideas to the shelf.
We bring ideas to the shelf for startups through to Fortune 500 companies. Our expertise and technical services span from formulation to sustainability, packaging, and PR, supporting a diverse range of CPG brands โ from food & beverage to natural beauty and even pet food! A female-founded business located in London supporting global brands.
Ready to get started?
Get in touchAll the skills and experience to launch your CPG product.
Concept
It all begins with an idea. The idea could spark from a new market trend, a discovery in a lab or a spontaneous moment of inspiration. Whatever the source, this idea could become a plan and a vision for the next disruptive innovation in the food and beverage industry.
Feasibility
Before starting your project, it's vital to assess its feasibility, which is key for investors and stakeholders. We help refine your concept for its target market, gathering vital data and information. This includes analysing market opportunities, understanding regulatory requirements, financial data, team needs, risk factors, funding needs, and evaluating project strengths and weaknesses.
Development
Once we have the idea mapped out, we can develop prototypes and conduct shelf-life studies. We take the pain out of scaling up benchtop formulas and manufacturing on a large scale. On average, our new product launch time frame is six months compared to the industry average of one year.
Commercialisation
We locate the best global facilities, to help bring your product to life. We source suppliers and manufacturers we trust using our little black book of connections to get your product in the right hands. With these fundamental building blocks, youโre set up for a successful launch!
Female Founded
We're proud to be a female-founded consultancy, bringing diverse perspectives and innovative approaches to every client partnership. Our leadership team combines strategic thinking with authentic, relationship-driven business practices.
Over 100 SKUs produced and counting.
View our Portfolio
Award Winning Products
Find out more

Wales Start Up Awards 2025 Finalist
Finalist in the Wales Start Up Awards 2025, recognising innovation and impact in the Welsh start-up community.


Great Taste Award Winner 2019
Assisted with formulating Vita Coco Pressed coconut water. A delicious mix of coconut water and coconut puree.
Ready to hop the pond?
We specialise in supporting brands expanding from Europe into the US market and vice versa. Our transatlantic expertise helps you navigate the complexities of international expansion, regulatory compliance, and market entry strategies.
We do so much more!
Explore our media portfolio, including engaging articles, informative podcasts, and immersive sensory exhibitions.
For all our latest PR features, visit our press page.